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Whether you call it corporate communications, public affairs, stakeholder relations, or issues management, the fact remains that effective communication with interested parties is essential at the best of times, but is absolutely vital in the event of an emergency or disruption to an organisation's activities.
At such times it is critical to get clear messages through to such groups as customers, authorities, the media, community groups and the general public, staff and shareholders.
Even when disaster strikes, companies can emerge with their reputation, value, and performance levels intact, if they respond and communicate effectively. Recent real life crises ranging from oil spills, to power cuts, food contamination, and corporate governance, demonstrate how some companies pull though while others are irreparably damaged. In the successful cases, management of perceptions and potential public outrage was a vital part of the response effort
MC2 has long included stakeholder liaison as a key element of our crisis planning work, as well as running regular media training courses for executive groups, and providing retainer-based support during real incidents. With specialist public relations staff, we can focus heavily on the broader aspects of corporate communications, including:
- Public Relations strategy
- Customer Service Centre performance
- Community Relations
- Media Strategy
- Staff and Relatives liaison
- Event Management
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